Built for bark. Forged for low and slow.

FIRE sits at the heavier end of the Pass the Flame collection.

This rub was developed for cooks that take time — brisket runs, beef ribs, burnt ends, and big cuts that need flavour which won’t disappear after hour six. Savoury, robust, and deliberately balanced, FIRE focuses on seasoning the meat properly and helping build a deep, natural bark.

There’s no sugar in this blend.
No shortcuts.
Just clean, confident flavour that stands up to smoke, time, and heat.

At its core, FIRE is our take on a pimped-up SPG — simple where it needs to be, powerful where it counts. Perfect for beef, but versatile enough to cross over into pork when you want something bold without sweetness.

What it’s built for

• Brisket

• Beef ribs

• Burnt ends

• Long, slow cooks

• Heavy smoke environments

FLAVOUR PROFILE

• Savoury

• Robust

• Balanced

• Zero sugar

• Bark-focused

SUITABLE FOR

Beef brisket, beef ribs, burnt ends, and other long low-and-slow cooks. Also works well on pork where a non-sweet profile is preferred.

HOW TO USE

Season generously and early.
Designed for long cooks and heavy smoke.
Let the bark build naturally — this rub is built to stay present over time.

INGREDIENTS

Salt, Black Pepper, Garlic, Paprika, Onion, Oregano, White Pepper.